smart car Social Campaign & Website
The smart brand has always been fun and playful. But for the launch of the new smart fortwo, they needed to go from quirky to cool. To do that, we created the “smart Journey Fortwo” campaign and did a complete redesign of smartusa.com.
Awards: Shorty Awards Best Use of Social Media, Automotive
Press: ADWEEK, AdAge, Campaign, Automotive News
What better way to launch a car for two than with a campaign that works the same way?
To do so, we created two Instagram accounts that each tell half the story. The tale comes together when users place their phones side-by-side, revealing epic plot twists and secret giveaways… and generating a whole lot of buzz along the way.
“Smart in every detail” -Webby Awards
To accompany the launch campaign, we redesigned the smart website. Combined, this led to a 76% increase in time spent on the site and a 36% increase in leads generated.
