Experience

    • Creating award-winning work from concept to production for brands like Samsung Global, J.P. Morgan and more

    • Leading a team of 15+ writers and designers in the US, Singapore, Buenos Aires, and São Paulo

    • Managing work across platforms including digital products, campaigns, CRM, and social

    • Establishing brand guidelines, messaging strategy and content strategy, and ensuring creative excellence across all work

    • Leading copy within R/GA’s Brand Relationship Design practice

    • Managed multiple tracks of work for the flagship Mercedes-Benz account, developing websites, apps, campaigns and social

    • Contributed to multiple new business wins and over 100% organic growth

    • Led a team of junior writers, visual designers and UX designers

    • Collaborated with technologists, product managers, data analysts and producers while interfacing with clients on a daily basis

    • Formed short and long-term strategy and business transformation initiatives

    • Helped foster a workplace culture of inclusion and excitement as a member of the New York Office Leadership team

    • Developed concepts and copy for digital campaigns and platforms

    • Defined and evolved multiple sub-brands for the Mercedes-Benz business

    • Managed junior creatives and delivered weekly client presentations

    • Provided 360 campaigns for clients like Chase, Nivea, ADT, DirecTV, Valvoline, Citizens Bank and more

    • Helped Rosetta get recognized as AdAge’s #1 Agency to Watch

    • Winner of Rosetta’s semiannual internal creative competition

    • Wrote headlines and body copy for American Express, Comcast and Delta

    • Led the intern presentation titled “Marketing to Millennials 101” which now makes me feel super old

Clients

  • Samsung

  • smart car

  • Delta

  • Dannon

  • Canon

  • American Express

  • Mercedes-Benz

  • Nivea

  • Macy’s

  • Chase

  • Oakley

  • Comcast

  • J.P. Morgan

  • ADT

  • Trojan

  • Valvoline

  • And more…

Skills

I like using creativity to solve problems in a variety of ways, but my hard skills include Creative Direction, Copywriting, Script Writing, UX Writing, Campaign Development, Branding, Social Media, Content Strategy and Public Speaking. I also make a mean presentation deck.

Praise

My work has been recognized by the Webby Awards, WebAwards, DRUM Awards, Shorty Awards, W3 Awards and American Business Awards. I’ve also been featured by Ad Age, Adweek, Automotive News, and J.D. Power among others.

Education

  • Syracuse University, class of 2010

  • B.F.A in Advertising

  • Minor in Marketing

  • Graduated Magna Cum Laude