Leads creative teams across the globe for high-profile clients like Samsung, PayPal, J.P. Morgan, and more

Spearheads award-winning campaigns and delivers multi-platform experiences for web, social, CRM, and digital ads

Oversees brand and content strategy, ensuring consistent messaging and optimization for maximum impact

Introduces and integrates AI tools, including LLMs, to streamline creative workflows and enhance personalization

Collaborates as a key member of the Creative Leadership team, championing the department’s vision and driving initiatives that foster creative growth, mentorship, and team development

Responsible for creating award-winning work from concept to production

Led a team of 15+ creatives across New York, Portland, Buenos Aires, São Paulo and Singapore

Established brand guidelines and messaging strategy for some of our largest clients

Served as the copy lead for R/GA’s Brand Relationship Design practice

Functioned as the creative lead on multiple tracks of work at any given time, spanning web, app, campaigns, social, and OOH

Delivered clean, professional copy that is on-brand and contributes to a powerful and effective customer experience

Collaborated with technologists, product managers, data scientists and producers and presented to top-level marketing executives

Helped foster workplace culture as a member of the NY Office Leadership Team

Created engaging copy and concepts for digital campaigns and platforms

Played a key role in evolving Mercedes-Benz sub-brands through powerful storytelling and digital innovation

Led client presentations and mentored junior creatives to ensure the highest creative standards

Developed compelling copy across digital and traditional media for top-tier brands including Chase, Nivea and DirecTV

Contributed to creative pitches that helped position Rosetta as AdAge’s #1 Agency to Watch

2x winner of Rosetta’s semi-annual internal creative competition

Wrote headlines and body copy for American Express, Comcast and Delta

Led the intern presentation titled “Marketing to Millennials 101” which now makes me feel like a dinosaur