Experience
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Creating award-winning work from concept to production for brands like Samsung, J.P. Morgan, PayPal and more
Leading global teams of writers, designers and strategists in the US, Singapore, Buenos Aires, and São Paulo
Managing work across platforms including digital products, campaigns, CRM, and social
Establishing brand guidelines, messaging strategy, and content strategy, and ensuring creative excellence across all work
Leading creative within R/GA’s Brand Relationship Design practice, and identifying new business opportunities that have led to 55% growth year-over-year
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Developed concepts and copy for multiple clients including Samsung, J.P. Morgan and more
Managed teams of writers to develop effective marketing materials, including campaigns, branding, websites, CRM and social
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Managed multiple tracks of work for the flagship Mercedes-Benz account, developing websites, apps, campaigns and social
Contributed to multiple new business wins and over 100% organic growth
Led a team of junior writers, visual designers and UX designers
Collaborated with technologists, product managers, data analysts and producers while interfacing with clients on a daily basis
Formed short and long-term strategy and business transformation initiatives
Helped foster a workplace culture of inclusion and excitement as a member of the New York Office Leadership team
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Developed concepts and copy for digital campaigns and platforms
Defined and evolved multiple sub-brands for the Mercedes-Benz business
Managed junior creatives and delivered weekly client presentations
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Provided 360 campaigns for clients like Chase, Nivea, ADT, DirecTV, Valvoline, Citizens Bank and more
Helped Rosetta get recognized as AdAge’s #1 Agency to Watch
Winner of Rosetta’s semiannual internal creative competition
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Wrote headlines and body copy for American Express, Comcast and Delta
Led the intern presentation titled “Marketing to Millennials 101” which now makes me feel super old
Clients
Samsung
smart car
Delta
Dannon
Canon
American Express
Mercedes-Benz
Nivea
Macy’s
Chase
Oakley
Comcast
J.P. Morgan
ADT
Trojan
Valvoline
And more…
Skills
I like using creativity to solve problems in a variety of ways, but my hard skills include Creative Direction, Copywriting, Script Writing, UX Writing, Campaign Development, Branding, Social Media, Content Strategy and Public Speaking. I also make a mean presentation deck.
Praise
My work has been recognized by the Webby Awards, WebAwards, DRUM Awards, Shorty Awards, W3 Awards and American Business Awards. I’ve also been featured by Ad Age, Adweek, Automotive News, and J.D. Power among others.
Education
Syracuse University, class of 2010
B.F.A in Advertising
Minor in Marketing
Graduated Magna Cum Laude