Mercedes-AMG

We drive to feel alive

Mercedes-AMG makes some of the fastest, loudest cars in the world. But their brand didn’t live up to the hype. It was sluggish, stale, and (gasp) boring. The solution? Re-establish what AMG stood for: an obsession with driving performance.

Awards: WebAwards Best in Show , DRUM DADI Best Website, Webbies Cars & Car Culture Finalist , Gold Stevie Award, Silver W3 Awards

A brand new brand positioning

An award-winning web experience