Mercedes-Benz Financial Services
The financial arm of Mercedes-Benz needed a website that matched their premium brand. The new MBFS.com sports a user-friendly dashboard and the brand’s first ever virtual assistant, built with IBM’s Watson technology.
The results were dramatic
60% increase in payments received
39% decrease in bounce rate
90% increase in Auto Pay enrollment
Time spent cut in half
Introducing Mercedes, the first MBFS Virtual Assistant
Accounting for thousands of possible scenarios, Mercedes chats with over 500 users daily in a conversational, yet professional way with 70% of all chats rated as accurate or successful, and call-center volume drastically reduced.
