Mercedes-Benz Financial Services
Payments made fast
The financial arm of Mercedes-Benz needed a website that matched their brand. The new MBFS.com sports a user-friendly dashboard and the brand’s first ever virtual assistant, built with IBM’s Watson technology.
Results: 60% increase in payments received online, 39% decrease in bounce rate, 90% increase in Auto Pay enrollment, 50% less time spent on site
The results were dramatic
60% increase in payments received
39% decrease in bounce rate
90% increase in Auto Pay enrollment
Time spent cut in half
Introducing Mercedes, the first MBFS Virtual Assistant
Accounting for thousands of possible scenarios, Mercedes chats with over 500 users daily in a conversational, yet professional way with 70% of all chats rated as accurate or successful, and call-center volume drastically reduced.
