Mercedes me App and Website
Mercedes me is the owners platform for Mercedes-Benz. The connected car app puts cutting-edge features in the palm of your hand, and it’s everything you’d expect from Mercedes-Benz.
Results: Achieved a 4.8 rating on the app store and positioned Mercedes-Benz as the leader in connected car technology
The app is the heart of the experience
With over 100 service integrations the Mercedes me app allows customers to start their engine, lock the doors, track its location, or send an address to their navigation - all with the touch of a button.
And it’s fully integrated with Mercedes-Benz Financial Services
So drivers can pay their bills and manage their account all in one place.
On the web, users could see all of their vehicle information and get assistance through manuals, how-to-videos or direct help from a specialist.
Deeper within the site, owners will find a luxury-inspired editorial section with featured road trips, hotel perks and upcoming sponsored events.
Ushering in a new era of car ownership
Complete with an anthem video featuring the voice of Mercedes-Benz, John Hamm.
