Samsung Galaxy Back to School
Back to school is a time for reinvention. It’s also a huge sales opportunity for brands like Samsung who wanted a campaign that appealed to students, their parents, or even people starting a new job – quite honestly, anyone with a new beginning.
New Start
New You
New Galaxy
Life is full of change, but Galaxy helps you navigate change with confidence. New school? No problem. New job? You got this. Through organic and paid social, we let people know that “every new beginning is better with Galaxy.”
In addition to YouTube and Instagram, the campaign extended across Snapchat and all of Samsung’s owned channels for a full 360 approach that resulted in a huge bounce in traffic and sales.
