smart car
Journey for two
Smart has always been fun. But for the launch of their new vehicle the "smart fortwo”, they wanted to go from quirky to cool. An innovative social campaign and full digital refresh did the trick.
Awards: Shorty Awards Best Use of Social Media, Automotive
Press: ADWEEK, AdAge, Campaign, Automotive News
A car, and a campaign, built for two
The tale comes together when users place their phones side-by-side, revealing epic plot twists and secret giveaways… and generating a whole lot of buzz along the way.
“Smart in every detail” -Webby Awards
To accompany the launch campaign, we redesigned the smart website for a fresh generation of fans. Combined, this led to a 76% increase in time spent on the site and a 36% increase in leads generated.
